Parents Choice, the parent company of KidsCare, KidsBath, and more, has become the top brand in the United States.
The report, published Wednesday, is based on Nielsen data from May 6 to June 9.
In total, the brands have become the third-largest U.S. company, behind only Walmart and Amazon.
The brands have also surpassed Walmart’s $3.3 billion annual sales in the first quarter.
In total, parents chose more than 8.6 million diapers, compared to 8.4 million diapers in the prior year.
Parents also chose 4.2 million bath and body products, 4.1 million wipes, and 3.6 new products in the last year.
The brands also made the top 10 in the categories of comfort, quality, and convenience, the report states.
The survey also shows that children are now more likely to choose diapers over other brands when they are asked.
In the survey, respondents were asked if they prefer diapers over tampons, wipes, or other products that have a “soft” feel, such as baby wipes or baby wipes with a “bubble” effect.
More than 85 percent of respondents said diapers over the last two years, while 72 percent of those surveyed said diapers were “better than tampons.”